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/ Levi's® Go Forth
Levi's® introduces the first global creative platform and global marketing campaign in the brand's 138-year history. 'Go Forth,' a rally cry to create positive change in the world today, taps into modern consumer sentiment that these are not easy times, but they are our times - 'Now is our time.'
'Go Forth' pays homage to the brand's heritage and celebrates today's pioneers who are taking action to build a new and better future. The campaign serves as an invitation for people around the globe to come together to create a better world - it's a catalyst for the belief that it's up to each of us to make real change happen.
To bring the "Now is our time" sentiment to life, the Levi's® brand tapped renowned director Ralf Schmerberg to create a 60-second short film featuring scenes of the German landscape from Berlin to the Baltic Sea - and the real pioneering youth of Berlin to deliver a message of hope and empowerment. The spot features the poem "The Laughing Heart" by American poet, novelist and short story writer, Charles Bukowski.
In recent years, the brand has introduced revolutionary innovations in its men's and women's product lines and renewed the Levi's® retail store experience in an effort to engage a new generation of Levi's® customers.
The 'Go Forth' feeling of optimism and youthful energy extends through Levi's® Fall 2011 collection, available in stores in late summer. Celebrating exceptional craftsmanship, attention to detail and innovation in fits, finishes and fabrics, the collection is the embodiment of American style and includes looks that range from rugged to refined to rebellious.
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'Go Forth' pays homage to the brand's heritage and celebrates today's pioneers who are taking action to build a new and better future. The campaign serves as an invitation for people around the globe to come together to create a better world - it's a catalyst for the belief that it's up to each of us to make real change happen.
To bring the "Now is our time" sentiment to life, the Levi's® brand tapped renowned director Ralf Schmerberg to create a 60-second short film featuring scenes of the German landscape from Berlin to the Baltic Sea - and the real pioneering youth of Berlin to deliver a message of hope and empowerment. The spot features the poem "The Laughing Heart" by American poet, novelist and short story writer, Charles Bukowski.
In recent years, the brand has introduced revolutionary innovations in its men's and women's product lines and renewed the Levi's® retail store experience in an effort to engage a new generation of Levi's® customers.
The 'Go Forth' feeling of optimism and youthful energy extends through Levi's® Fall 2011 collection, available in stores in late summer. Celebrating exceptional craftsmanship, attention to detail and innovation in fits, finishes and fabrics, the collection is the embodiment of American style and includes looks that range from rugged to refined to rebellious.
» Back
