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STARTED BY US. FINISHED BY YOU.

Worn by generations. Defining style for decades. A cultural icon. Since we invented it in 1873, the 501® Jean has been a blank canvas for self-expression. Always original.


THEN UNTIL NOW
The History of the 501® Jean

The 501® Jean has reached many milestones on its amazing journey. Have a look at the heritage behind the jean by scrolling through the 501® timeline.