THE NEW MEN'S FIT

SAVE WATER.
WEAR HEMP.

Our new 551™ Z Authentic Straight, sustainably made from supersoft Cottonized Hemp.

BETTER CLOTHES. BETTER CHOICES. BETTER PLANET.

Sustainability has a whole new look. Introducing our new range of water-saving, tree-loving, waste-reducing styles.

INTRODUCING

AUTHENTIC STRAIGHT

Zip fly. Straight fit. With vintage style based on an archival fit. And water-saving technologies behind every pair. Our new 551™ Z Authentic Straight is made with supersoft Cottonized Hemp. So you get the same authentic Levi’s^® look and feel in a garment that’s easier on the environment.

VINTAGE STYLE DESIGNED FOR A NEW DAY

Inspired by the original 1961 Levi’s^® 551™ zip fly pre-shrunk jean, the new 551™ Z Authentic Straight is a looser straight leg, and features a zip rather than a button fly, and a double sided big “E” Red Tab. It’s a jean for the skaters and the street style mavens, or for those who want to dress like skaters and street style mavens.

SHOP NOW ►

ORIGINAL STYLE. RESPONSIBLY MADE.

The 551™ Z Authentic Straight is more than a sustainable pair of jeans. It’s an example of one of many ways we’re creating new standards for sustainable denim production.

SHOP NOW ►

SAVE WATER.
WEAR HEMP

Why hemp? Because compared to cotton, it uses less water and leaves behind cleaner, healthier soils. Specially designed for Levi’s^®, this new innovative hemp yarn is soft like cotton and easily woven into denim styles like our 551™ Z. So you get the same authentic Levi’s^® look and feel in a garment that’s easier on the environment.

SHOP NOW ►