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GOOD. CLEAN.
COTTON.

ORIGINAL STYLE

RESPONSIBLY MADE

Cotton is one of the world’s most resource-intensive crops, and it makes up 90% of our raw materials. That’s why Levi’s® uses sustainably farmed cotton—it’s grown with less water and fewer pesticides, so the jeans you love are easier on the planet.

 

BETTER STANDARDS

SAME ICONIC DENIM

Cotton is in our jeans and our genes. We’ve been using it since the first pair of Levi’s® was crafted in 1873. Today, it makes up 90% of our raw materials, which means it has a huge impact on our environmental footprint. 

As one of the world’s most resource-intensive crops, cotton takes more water and pesticides to grow than most. We’re doubling our sustainability efforts, so the jeans we make are easier on the planet. 

 

 

 “The Better Cotton Initiative is about growing cotton while reducing greenhouse gasses, pesticides and water usage. It’s growing the most complete crop with the least input possible.”

 

JERRED BARBA
Cotton Grower,
Stone Land Company, CA 


OUR SUSTAINABILITY EFFORTS