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PERFECT IMPERFECTIONS

It may not be a straight line or absolute symmetry. Imperfection gives you new possibilities to forge ahead, with different opportunities to redefine your perspective. This Lunar New Year, ignite your pioneering spirit by searching for your perfect imperfection.


This is Levi’s® Red™.

LEVI’S® RED™

A NEW DAWN

The new Levi’s® Red™ collection features a mix of artful irregularities, celebrating imperfection while staying true to Levi’s® iconic style, as seen on Cai Wei Ze, Zhang Yuqi, Shu Yi SENSENG, Sun Wukong GUMBALL, Gu Xue and Chen Jueyan.

ALWAYS INNOVATING.
NEVER COMPROMISING.

Levi’s® Red™ takes classic elements of Levi’s® denim and reimagines them for the modern day. Inspired by the original 2007 collection, this season features a mix of artful irregularities including asymmetric back-pocket arcuates, special stitching details and more that perfectly represent the Red™ ethos of “perfect imperfection.”

ARTFUL IRREGULARITIES

Jeans feature asymmetric arcuates on the back pockets, special stitching details on the fly, irregular shaped back- and front pocket scoops, offset center belt loops and flattened rivets and tabs.

SUSTAINABLE FABRICS & DYES

New this season is our usage of natural indigo dye made from woad plant–a cleaner version of indigo that uses less water and chemicals, with a lighter indigo hue.

MODERN SILHOUETTES

Expect loose silhouettes for both men and women’s jeans, driven by on-trend ’90s styles.

FESTIVE DETAILING

Specially made for Lunar New Year, look out for the Gold Selvedge jean for men and women, as well as our gold-foil graphic tee.

STYLE FILE

Outfit inspirations to get you looking your best this new year.