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LEVI’S® MUSIC PROJECT

CONNECTS ARTISTS WITH LEARNING MUSICIANS FOR MENTORSHIP

This year, we’re making music-creation more open and accessible via online resources and hands-on Discord workshops. Bringing together music novices and aspiring artists from El Paso and around the world, this collaborative, artist-led community represents the new, global Levi’s® Music Project.

NEVER MISS A BEAT

Get the latest news on live performances,
workshops and more on Instagram.

KHALID

Levi’s® Music Project and Khalid partner to bring music education resources to a young generation of musicians around the world, starting with his hometown of El Paso. This year, Levi’s® Music Project is taking place on the ground and online, launching its first Discord server to expand into a digital, global, music education community—created by artists for artists.

MEET THE MENTOR

YUNG RAJA

Yung Raja seamlessly weaves English and Tamil colloquialisms in a dizzying linguistic style designed to turn heads. Since 2018, the self-proclaimed Tanglish rapper has enjoyed viral success with singles "Mustafa", "Mad Blessings" and "The Dance Song", which earned him nods from the likes of Lupe Fiasco and M.I.A.
Raja went on to amass over 5 million streams, a record deal with Def Jam South East Asia and a whirlwind run that saw him play shows across the continent, as well as a stint in India recording for the famous Kollywood industry. Since then, the rapper has released a string of successful singles including 2021's "Mami".

INSPIRATION + PERFORMING

BEHIND THE STAGE

“I’m always trying to capture moods or a vibe when I flesh it out into a song. I try my best to bring that vibe out.”

What does it take to be a full-time musician? Yung Raja on finding inspiration and staying grounded.

SONGWRITING + PRODUCTION

STUDIO SESSION

Go inside the studio with Yung Raja and his producer Flightsch to learn about recording and songwriting processes, including track breakdowns and production secrets.

IN ACTION

PERFORMANCE

Get cosy, plug in and catch Yung Raja perform some of his best-known tracks "Mad Blessings", "The Dance Song" and "Spice Boy".

BUSINESS OF MUSIC

INDUSTRY 101

Yung Raja and his long-time collaborator and producer, Flightsch share insights on the current landscape of Singapore’s music industry.

LEVI’S® MUSIC PROJECT

WATCH ON YOUTUBE

Look out for performances and educational videos featuring Yung Raja, Yuna, Khalid and 12 more artists from around the world on our global YouTube channel. Subscribe to never miss an update.

Learn how Levi’s® Music Project has aided musicians worldwide through workshops, concerts and education.