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Happy 501® Day!

The Number That Changed Everything

Every May, we celebrate the anniversary of our 501® Original with a series of events all over the world. Think music, parties and lots of denim, including a limited-edition collection (see below for more deets!). This month-long global party honors a true icon and what it means to be an individual. Join us, everyone’s invited to commemorate this denim legend.

501® DAY EXCLUSIVE

LET’S GET CRAZY

What if we told you this epic Levi’s® 501® Jeans ’fit took inspiration from an illustration-covered 1967 Levi’s® collection? Aptly named Crazy Legs, this Summer of Love icon was ahead of its time with playful sayings, eye-catching scribbles and that timeless silhouette we can’t get enough of. To celebrate 501® Day, we dug deep into the Levi’s® Archive to bring back this legendary look, but styled for today. The limited-edition collection includes a Trucker Jacket, 501® Original Jeans and 501® ’90s Jeans imbued with groovy vibes. Don’t miss your chance to own a piece of denim history.

SHOP LEVI’S® CRAZY LEGS

“A memory of my first 501® experience would have to be, like, going in my dad’s closet and stealing like a huge, oversized denim jacket or like a pair of his 501®s.”

—Hailey Bieber

WE ARE ALL COLLABORATORS

Fun fact: The first jean shorts ever invented were made just by cutting the legs off a pair of 501® Originals. With customization built into the DNA of all our 501® styles, it’s no wonder they’ve been adopted by every generation’s changemakers, risk takers, experimenters, thinkers and future legends. How will you make this forever-icon your own?

SOMETHING MAJOR IS COMING...

Ready for some Big Denim Energy? Next year marks a huge milestone for Levi’s® 501® Jeans: Our sesquicentennial bash, when we commemorate 150 years of the pair that started it all. Stay tuned for deets on our next-level festivities, collabs and so much more!